CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

By Stuart Taylor - Wi-Fi has truly come of age as a viable means to connect mobile devices to the Internet. The past four blogs in this series have highlighted some of the key findings of a recent survey of U.S. mobile users by Cisco’s Internet Business Solutions Group (IBSG). Our survey uncovered some startling revelations about what consumers are doing on their mobile devices, how and where they are using them, and how they are connecting them to the Internet. The majority of devices are now Wi-Fi-enabled, and the fastest-growing category is “nomadic” devices such as tablets and eReaders. We now need to speak of the “mobile home,” as the home is by far the most popular location for consumers to use their mobile devices. Surprisingly, Wi-Fi is the network connection of choice for most consumers for all of their devices, but they would like to see Wi-Fi more seamle... (more)

Cloud: What a Business Leader Must Know

In speaking with Service Providers, the conversation around cloud often moves away from the technical challenges of delivering a large-scale multi-tenant on-demand offering, and into business considerations such as the readiness of customers to consume cloud services and the prioritization of cloud services to be offered. Cisco is working with SPs and SP customers to assist in delivering successful offerings and advancing the cloud market. For SPs, it’s important to understand who the offering is being built for, what revenue opportunity is enabled, and what ultimately needs to b... (more)

Welcome to the Cisco Service Provider Mobility Community

I am delighted to announce the formation of the Cisco SP Mobility Community. This community will bring together mobility experts to collaborate and discuss technical and business challenges in the mobility space. If you are not already a member, please check it out…here are some hot topics so far: WiMAX vs. LTE: Which technology will “win” and why? Business models being redefined The new iPhone: Good or Evil? Ask John Chambers Anything (well…almost!)   ... (more)

Social Media Marketing for Telcos

The Social Media Guide on Ulitzer David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad. (Part 2 of this session follows after the jump.) ... (more)

Social Media Marketing for Telcos - Part 3

Social CRM on Ulitzer David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing. ... (more)