CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Top Stories by Don Nelson

If you’re wondering what’s been facing video content creators like Fox and TV Globo, and how they view their future [...] ... (more)

See it at NAB: Cisco & Fox Running Live, Uncompressed Video – Over Ethernet

It’s early April, which means it’s time to trek back to Las Vegas for the annual National Association of Broadcasters [...] ... (more)

Cisco’s “Future of Video” Demo Wins NAB Technology Innovation Award

Our “Future of Video” (formerly known as “Fresco”) wall took home the National Association of Broadcasters’ Technology Innovation Award this week, during a grand ceremony keynoted by [...] ... (more)

Cloud: What a Business Leader Must Know

In speaking with Service Providers, the conversation around cloud often moves away from the technical challenges of delivering a large-scale multi-tenant on-demand offering, and into business considerations such as the readiness of customers to consume cloud services and the prioritization of cloud services to be offered. Cisco is working with SPs and SP customers to assist in delivering successful offerings and advancing the cloud market. For SPs, it’s important to understand who the offering is being built for, what revenue opportunity is enabled, and what ultimately needs to b... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made so... (more)