CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

Subscribe to Don Nelson: eMailAlertsEmail Alerts
Get Don Nelson: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Don Nelson

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement. So, to that end, let’s learn tog... (more)

Social Media Marketing for Service Providers

Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about how companies use social media to create memorable brand experiences and the importance of active listening in the Web 2.0 space. ... (more)

Measuring the Ever-Advancing Services Adoption - Introducing Cisco CLUE

The Cisco Visual Networking Index (VNI) Forecast has provided insightful projections and become the leading source of IP traffic growth worldwide, and today, I’m pleased to announce a sister program to VNI that is intended to do for service adoption what VNI has done for traffic growth. The Cisco Connected Life User Experience Index, or CLUE, measures the relative regional adoption of select end user advanced applications/services across three user categories spanning our Connected Lives - at home (residential services), at work (business services) and on-the-move (mobile servic... (more)

How Fast Are You? There’s an App for That

The need for speed is a dominant requirement for the next generation mobile experience. As that experience becomes richer, more integrated (or “meshy” as I like to say…) with other applications, and certainly more visual in nature, our patience level as consumers, ironically, decreases. Forget that we may be travelling 70 mph on a highway or in the interior of crowded building, our expectation for a great, fast experience is only getting higher. And if we know that we don’t have a fast or robust enough connection to the network, then often it is best to defer using an applicati... (more)

IPv6: The State of the Next-Gen Internet

Awareness of the challenges associated with the forthcoming depletion of IPv4 addresses is increasing in the general public. While we’ve been highlighting some of the challenges and solutions to the problem some time now, the issue is getting more and more attention in the mainstream press. Last month raised the issue with “Are you Ready for the Big Internet Crunch” which mentions the current estimate of September 2011 as being the exact time when we exhaust all IPv4 addresses. What’s pretty amazing when you compare the estimates now to those of a similar article publish... (more)