CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Related Topics: Twitter on Ulitzer, Cisco Virtualization Journal, Content Marketing Journal, New Media on Ulitzer, Facebook on Ulitzer, Marketing and Sales, The Social Media Guide, VITO Report

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Social Media Marketing for Telcos

A Conversation with David M. Scott

The Social Media Guide on Ulitzer

David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad.

(Part 2 of this session follows after the jump.)

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More Stories By Don Nelson

Don Nelson is the moderator and Program Manager for the CiscoSP360 Blog. He is a member of the Service Provider marketing team at Cisco Systems, Inc. Don has more than 10 years of experience in web site development, design, information architecture, and web-based marketing. In 2008, he transitioned from webmaster to exploring and managing social media marketing for B2B.