CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Related Topics: Twitter on Ulitzer, Cisco Virtualization Journal, Content Marketing Journal, New Media on Ulitzer, Facebook on Ulitzer, Marketing and Sales, The Social Media Guide

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Social Media Marketing for Telcos - Part 3

A conversation with David M. Scott

Social CRM on Ulitzer

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing.

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More Stories By Don Nelson

Don Nelson is the moderator and Program Manager for the CiscoSP360 Blog. He is a member of the Service Provider marketing team at Cisco Systems, Inc. Don has more than 10 years of experience in web site development, design, information architecture, and web-based marketing. In 2008, he transitioned from webmaster to exploring and managing social media marketing for B2B.