CiscoSP360: Transforming Service Providers into Experience Providers

Don Nelson

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Cisco CEO Emphasizes User Flexibility with Mobile Cloud

John Chamber’s keynote at Mobile World Congress in Barcelona

In the opening of John Chamber’s keynote at Mobile World Congress in Barcelona, he stated that “Cloud and Mobile will change the service provider industry” and that there will be 7.2 billion mobile devices by the year 2015.

You’ll agree that with the explosion of end-devices out there combined with the need to access anything, anytime, anywhere, a mobility strategy can cut across the entire portfolio for a service provider.

Increasingly I’m having conversations with mobile operators on how Cisco can help with:

  • User presence and customized delivery,
  • Monetization and migration of existing offerings to cloud,
  • Bundling of multiple services,
  • Handling a variety of endpoints, and
  • Ensuring pervasive security.

Servers that can handle the input/output tied to an adequate storage array are expected tenants of cloud services. But an intelligent network that crosses the chasm between the core of the data center to the user is truly essential to a quality mobile experience. [...]

More Stories By Don Nelson

Don Nelson is the moderator and Program Manager for the CiscoSP360 Blog. He is a member of the Service Provider marketing team at Cisco Systems, Inc. Don has more than 10 years of experience in web site development, design, information architecture, and web-based marketing. In 2008, he transitioned from webmaster to exploring and managing social media marketing for B2B.

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